Chopard was the perfect choice as partner for the prestigious commemorative wristwatch this time around as the brand announced its sponsorship of Porsche Motorsports at the Geneva Motor Show earlier in 2014. Chopard is already the main sponsor of the prestigious Mille Miglia and the Grand Prix Historique de Monaco, the prestigious racing partnership with Porsche, so this makes good sense. Throughout the year, Chopard co-president Karl-Friedrich Scheufele – a collector of classic cars – has often been spotted in his classic 550 Spyder RS, like at the 2014 Mille Miglia, where he drove it.
...is a statement of unbridled joy concerning all that is Porsche—one of the reasons we chose to create the limited edition Chopard Mille Miglia to celebrate our passion: 60 timepieces in stainless steel, each representing one year of existence of our cherished club. And six in 18-karat gold as an added commemorative distinction.”
Vu T.H. Nguyen, Executive Director PCA